Be Blue

Be Blue is the sustainability initiative of Insotel Hotel Group, a programme created to protect the natural environment of the Balearic Islands and promote a more respectful model of tourism.

We believe that enjoying the Mediterranean also means looking after it, which is why we work constantly to reduce our impact and encourage responsible practices across all our hotels and resorts.

Insotel Fenicia Prestige: Plastic reduction and responsible waste management

Plastic reduction and responsible waste management

One of the fundamental pillars of Be Blue is the progressive elimination of single-use plastics. We replace these materials with reusable or biodegradable alternatives and apply comprehensive recycling systems. Our goal is to minimise the waste generated during each stay, ensuring a cleaner environment and efficient resource management.

Insotel Fenicia Prestige: Energy efficiency and resource savings

Energy efficiency and resource savings

We work with technologies that reduce energy consumption and optimise water usage. From low-consumption lighting systems to smart controls and more sustainable treatment processes, our measures reduce emissions without compromising our guests' comfort. Efficiency is key to protecting the environment and maintaining the natural balance of the islands.

Insotel Fenicia Prestige: Training and awareness across our team

Training and awareness across our team

For sustainability to be effective, it must start from within. That is why our team receives ongoing training in responsible environmental practices. We want every action, however small, to contribute to caring for the environment and reinforce our corporate philosophy. An aware workforce guarantees consistency and commitment in day-to-day operations.

Insotel Fenicia Prestige: Actions to engage our guests

Actions to engage our guests

Be Blue also invites our guests to be part of the change. Small gestures during your stay, such as responsible energy use, waste separation or reducing water consumption, generate a positive collective impact. We also organise activities such as beach clean-ups, workshops and awareness campaigns that allow active participation in caring for the environment.

Insotel Fenicia Prestige: Be Blue Think Social: commitment to the community

Be Blue Think Social: commitment to the community

Our purpose also extends to the social sphere. Through Be Blue Think Social we collaborate with charitable initiatives focused on the wellbeing of children and families, contributing to the development and support of the local community. We believe in tourism that generates value and leaves a positive footprint beyond the environment.

Insotel Fenicia Prestige: More conscious tourism for a better future

More conscious tourism for a better future

Be Blue is an ever-evolving project. Every year we incorporate new measures, expand our goals and strengthen the actions that allow us to move towards more balanced tourism. Our wish is for future generations to continue enjoying the unique beauty of the Balearics, a setting that deserves to be protected with dedication and responsibility.